My career in helping people to achieve their goals started in Italy over 15 years ago, but really, it started way before that. When I was just a boy, nine years old, in my native Italian village in Tuscany, I watched as my father handcrafted a pair of loafers for his dear client. He taught me how to listen to others and see the real emotions and meaning of what they were saying. 
Even as a child, I remember my father’s satisfaction, but more so, I remember witnessing the joy of one of his clients as he walked out of my parents' factory wearing his beautiful custom-made shoes. My father helped that gentleman understand what he wanted and fulfilled his wishes. That experience affected me profoundly.

I am a California Certified Hypnotherapist and Certified Psych-K facilitator whose devotion is helping people reach and experience their highest potentiality and overcoming their limiting beliefs.
In my two offices located in West Hollywood and Tarzana, Leonardo uses a powerful amalgamation of therapeutic Hypnosis and Psych-K and Guided Imagery to assist my clients in accomplishing their goals. With my methods, the clients can acquire self-realization and reconnect with their authentic identity.


I specialize in issues and blocks that cause diminished performance. My expertise is in fear of success and fear of failure, lack of self-esteem, and negative thinking, which often conduce people to develop a high level of stress, coping mechanisms, and unconscious self-sabotage.
I also trained in helping my clients with boosting their motivation and confidence, removing psychological impediments, and enhancing their skills with substantial improvement for both profession and private life.

I founded in 2018 Beliefs Trainer Inc,  a company that offers alternative healthcare services.  Since then, I have helped successfully high-level executives and performers  with my refined program "Meet ur Success" ™.


I graduated at the top of my class with honors at the world-renowned Hypnosis Motivation Institute (HMI) in Los Angeles. I was awarded The HMI Director's Award and The HMI Clinical Achievement Award for outstanding accomplishment during clinical residency.
Hypnosis Motivational Institute is the first and only college of hypnotherapy nationally accredited by the U.S. Department of Education in Washington, D.C. I am a member in good standing with the American Hypnosis Association (AHA), the world's most comprehensive source of continuing education in hypnotherapy.
I have furthered his education in the field, studying other ways to apply hypnotherapy. I continuously integrating new learnings to my practice.

I relocated from Florence, Italy to Los Angeles in 2016 to continue my education in the area of human behaviors and began with my certification of Psych-K and then on to then long term training at Hypnosis Motivation Institute. Capitalizing both on my professional experience and international background created with spending time in several countries and learning different methods.  I descrive the techniques that use as  "participatory processes”, because they are methods that require the client to actively participate in order to obtain optimal results. 
Beliefs Trainer Inc. is a concept that I,Leonardo Lupori, have developed to address issues in a broad range of areas, areas in which I have achieved expertise that has allowed me to work with clients from all over the world, and to offer sessions in English and Italian.
I can help you create a pragmatic and efficient approach to achieve your goals and make them a reality.​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​​
I believe that the right answer is already in the clients' beliefs system, as their subconscious knows what they need to do to solve their problems, however, they may be resistant to the solution.
I don’t believe that the way to go can be to tell people what to do. I believe that my job is to help people recognizing, tapping and developing that higher self. 
In my professional experience, I have found that Hypnotherapy and Psych-K programs create faster resolutions than traditional treatment, particularly for those issues and challenges that relate to motivation, changing habits, and achieving goals.

I offer sessions at West Hollywood and Tarzana, CA.
Sessions are conducted in English and Italian.
How many sessions do I need?
This is evaluated at the time of consultation and reevaluated throughout the program. The job of therapy is to make the facilitator expendable.

The use of the term " therapy" doesn't refer to the traditional psychotherapy but to an exercise that helps someone to feel better and grow stronger. It refers to a self-improvement journey that is vocational and avocational but never intends to substitute psychological and/or physiological cures.
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